Many spas now offer romantic treatments aimed at couples, especially couples massage, where you can relax together after your treatments. It's a great way to introduce men to the pleasures of massage.

Couples massage is a great way to introduce a partner who has never gotten a massage before in a way that makes them feel more comfortable the first time. Some men are apprehensive about getting a massage because of the nudity involved, and to have their wife or girlfriend there is reassuring.

Men usually discover that therapeutic touch is very relaxing and restorative. Once they experience a couples massage, they are more willing to book a massage on their own.

It can also be a good choice if you're traveling with someone you don't get to see often enough -- a sister, girlfriend, mom or best friends -- and you want to spend as much time together as possible.